50 YEARS OF RANGE ROVER

CELEBRATING THE BENCHMARK FOR LUXURY AND CAPABILITY

REFINED OVER 50 YEARS

The first 4x4 designed to be as good on the road as it was off it, Range Rover continues to set the gold standard to this day. Equally at home on Place du Casino, Monaco, as it is in the Sahara Desert, we celebrate the pioneering achievements of our ultimate luxury SUV.

THE EVOLUTION OF AN ICON
> 1970
1970

LANDMARK MOMENT
FIRST GENERATION
YEAR
1970
WHAT HAPPENED?
The new Range Rover is launched on 17 June with a lightweight aluminium V8 engine, permanent 4WD and all-round disc brakes.

> 1981
1981

LANDMARK MOMENT
IN VOGUE
YEAR
1981
WHAT HAPPENED?
Our first factory-produced, limited-edition Range Rover – the ‘In Vogue’ – is produced to critical acclaim.

> 1994
1994

LANDMARK MOMENT
SECOND GENERATION
YEAR
1994
WHAT HAPPENED?
Range Rover (P38a) is launched with a long wheelbase chassis and re-styled semi-monocoque body, plus upgraded electronic air suspension.

> 2001
2001

LANDMARK MOMENT
THIRD GENERATION
YEAR
2001
WHAT HAPPENED?
Range Rover (L322) is launched with all-round independent air suspension, demonstrated with drive at RAF Kinloss, Skibo and Novar Estate.

> 2002
2002

LANDMARK MOMENT
A FAMILY OF HALF A MILLION
YEAR
2002
WHAT HAPPENED?
The 500,000th Range Rover is built at our Solihull production plant in the UK.

> 2005
2005

LANDMARK MOMENT
RANGE ROVER SPORT
YEAR
2005
WHAT HAPPENED?
Second model line Range Rover Sport is launched along with new 4.4 litre V8 and 4.2 litre V8 supercharged petrol engines.

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> 2012
2012

LANDMARK MOMENT
FOURTH GENERATION
YEAR
2012
WHAT HAPPENED?
New model is launched on 6 September at the Royal Ballet School, London – the world’s first aluminium SUV.

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> 2014
2014

LANDMARK MOMENT
THE WORLD’S FASTEST SUV
YEAR
2014
WHAT HAPPENED?
Range Rover Sport SVR is launched to become the fastest production SUV of all time.

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> 2018
2018

LANDMARK MOMENT
CRESTING HEAVEN’S GATE
YEAR
2018
WHAT HAPPENED?
Range Rover Sport Plug-in Hybrid becomes the first vehicle to climb the towering 45-degree, 999-step staircase to Heaven’s Gate in China.

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> 2020
2020

LANDMARK MOMENT
CELEBRATING
OUR ORIGINS
YEAR
2020
WHAT HAPPENED?
1,970 vehicles are produced to commemorate the 50th anniversary. Available in original launch colours, including Tuscan Blue.

BORN TO EXPLORE

Range Rover has conquered continents.

DARIEN GAP CROSSING (1972)

In 1972 Range Rover became the first vehicle to complete an 18,000-mile Trans-America expedition staged by the British Army which included the perilous crossing of the Darien Gap in South America.

CROSSING THE SAHARA DESERT (1974)

Range Rover’s Darien Gap success was followed in 1974 by the completion of an epic 7,500-mile trek across the Sahara Desert in just 100 days.

LONDON–SYDNEY MARATHON (1977)

A modified Range Rover wins the 4x4 class in the London-Sydney Marathon, a gruelling 18,750-mile event and the longest ever speed-based car rally.

PARIS-DAKAR RALLY <br> (1979 and 1981)

Range Rover proudly claimed victory in the first ever Paris-Dakar Rally in 1979, shortly followed by another win in 1981. By 1985, the diesel-powered Range Rover ‘Bullet’ breaks 27 speed records in a single year.

SILK ROUTE (2013)

This 9,950-mile endurance expedition saw three Range Rover Hybrids follow the ancient silk route from the UK to India.

DID YOU KNOW?

Four things you never knew about our pioneering SUV.

THE MOVIE STAR
THE MOVIE STAR

Range Rover has featured in over 1,400 films and TV shows, including five James Bond films: Octopussy (1983), The Living Daylights (1987), Tomorrow Never Dies (1997), Skyfall (2012) and Spectre (2015).

THE FIREFIGHTER
THE FIREFIGHTER

In the 1970s, specially-built six wheel Range Rovers were used as fire trucks. Some of them are still in use today.

THE MUSEUM SHOWPIECE
THE MUSEUM SHOWPIECE

Soon after its launch in 1970, Range Rover was the first vehicle to be displayed at the Louvre in Paris as an ‘Exemplary work of Industrial Design’.

THE A-LIST CHOICE
THE A-LIST CHOICE

Global stars to have owned Range Rover include Her Majesty the Queen, ex-Beatle Paul McCartney, basketball legend Michael Jordan and Hollywood royalty Tom Cruise.

OWN RANGE ROVER

Experience our latest evolutions of first-class Land Rover travel.

RANGE ROVER FIFTY - COMING SOON

Range Rover Fifty is elevated with unique Satin Auric Atlas detailing and personal touches, such as the handcrafted ‘Fifty’ script on the Commissioning Plaque, together with the text ‘1 of 1970’ – a reminder of this model’s strictly limited run.

KEEP ME INFORMED
VIEW GALLERY

RANGE ROVER
Reflecting its unrivalled heritage, Range Rover takes design, comfort and craftsmanship to extraordinary new heights. It’s the pinnacle of refined capability.

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RANGE ROVER WESTMINSTER
Our limited-edition Westminster and Westminster Black Editions are equipped with significant enhancements, building on Range Rover’s prestige style and substance.

EXPLORE MODELS
RANGE ROVER SVAutobiography DYNAMIC BLACK
This stunning new edition featuring a Santorini Black metallic exterior and a host of exclusive black design cues enhances Range Rover’s svelte profile to exude ultimate sophistication.
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